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  • Writer's pictureSkyler Stroup

How to Turn Your Live Events into a Powerful Social Media Marketing Tool


Social Media Marketing with Live Events

Live Events for Social Media Marketing


Live events are a goldmine for social media marketing content. They offer authentic, engaging, and dynamic material that can significantly boost your brand’s presence online. In this blog, we’ll explore how to align your marketing goals with your content creation, capture special moments, and create various social assets from your events that tie back to your marketing goals.



 


Aligning Your Marketing Goals with Content Creation


Define Your Goals


Before you dive into event planning, it’s crucial to have clear marketing goals. Are you looking to increase brand awareness, generate leads, or foster community engagement? Defining your goals will shape your content strategy and ensure your efforts are focused.


Integrate Goals into Planning


Incorporate these goals into every aspect of your event planning. Collaborate with your event team to ensure everyone is aware of the marketing objectives. This alignment helps in creating a cohesive experience that reflects your brand’s message and goals.


Setting KPIs


To measure the success of your content, establish key performance indicators (KPIs) such as engagement rates, follower growth, or website traffic. These metrics will help you assess the impact of your event on your marketing efforts.



 

Planning Social Media Marketing with Live Events



Capturing Special Moments: Tips and Techniques



What to Capture


During the event, focus on capturing essential moments and elements:

  • Keynote Speeches and Presentations: These are often highlights of the event and can be used in various formats.

  • Behind-the-Scenes Moments: Show the preparation and hard work that goes into the event.

  • Attendee Interactions and Reactions: Authentic interactions and emotions resonate well with audiences.

  • Branded Setups and Event Decor: Capture the visual elements that reflect your brand’s identity.


Making It Special


To make your content stand out, consider these tips:

  • Mix Professional and User-Generated Content: Blend polished content with raw, authentic clips from attendees.

  • Capture Authentic Moments: Candid shots often resonate more than staged ones.

  • Utilize Different Perspectives: Incorporate drone footage, GoPro POV shots, and various angles to add diversity.


Technical Tips


Ensure high-quality content with these basic technical tips:

  • Lighting and Sound Quality: Good lighting and clear sound are essential for professional-looking content.

  • Stable Recording Equipment: Use tripods or gimbals for stable shots.

  • Reliable Internet Access: Plan for live streaming with a strong internet connection.



 


Editing Social Media Marketing with Live Events


Creating Social Assets from Your Event


Types of Social Media Assets


From your event footage, you can create a variety of social media assets:

  • Short Video Clips and Highlights: Perfect for Instagram Reels and TikTok.

  • Photo Galleries: Great for Facebook and Instagram.

  • Live Streams and Recorded Sessions: Ideal for YouTube and Facebook.

  • Behind-the-Scenes Stories: Use Instagram and Facebook Stories to provide a real-time feel.

  • Blog Posts and Case Studies: Share detailed content on LinkedIn.


Tying Back to Marketing Goals


Ensure these assets support your initial marketing goals by:

  • Using Call-to-Actions (CTAs): Encourage specific actions that align with your goals.

  • Sharing Strategically: Post content on platforms where your target audience is most active.

  • Engaging with Your Audience: Respond to comments and encourage shares to boost engagement.


Post-Event Strategies


Maintain momentum after the event with these strategies:

  • Repurpose Content: Use event footage in future campaigns.

  • Create a Highlight Reel: Recap the event with a compelling video.

  • Analyze Performance Data: Review engagement metrics to refine future strategies.



 

Conclusion


Live events provide a unique opportunity to create engaging social media content that aligns with your marketing goals. By defining your goals, capturing special moments, and creating diverse social assets, you can maximize the impact of your events on your brand’s online presence. Start planning your next event with these tips in mind, and watch your social media engagement soar.


Additional Resources



Harness the power of live events and transform them into dynamic social media content that drives your marketing success. Reach out to us for personalized advice or to learn more about our event marketing services.






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